In 1912, Emilio and his wife travelled to Egypt, where he purchased a mummy (still on display) for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba. In 1899, Emilio Bacardí became the first democratically elected mayor of Santiago, appointed US General Leonard Wood.ĭuring his time in public office, Emilio established schools and hospitals, completed municipal projects such as the famous Padre Pico Street and the Bacardi Dam, financed the creation of parks, and decorated the city of Santiago with monuments and sculptures. At the end of the Cuban War of Independence during the US occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktails were both created, with the then Cuban based Bacardí rum. With Don Facundo's passing in 1886, Doña Amalia sought refuge by exile in Kingston, Jamaica. Įmilio's brothers, Facundo and José, and their brother-in-law Enrique 'Henri' Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. Emilio Bacardí, Don Facundo's eldest son, known for his forward thinking in both his professional and personal life and a passionate advocate for Cuban Independence was imprisoned twice for having fought in the rebel army against Spain in the Cuban War of Independence. The 1880s and 1890s were turbulent times for Cuba and the company. This logo was pragmatic considering the high illiteracy rate in the 19th century, enabling customers to easily identify the product. It was the idea of Doña Amalia, Facundo's wife, to adopt the bat to the rum bottle when she recognized its symbolism of family unity, good health, and good fortune to her husband's homeland of Spain. In the rafters of this building lived fruit bats – the inspiration for the Bacardi bat logo. Moving from the experimental stage to a more commercial endeavour as local sales began to grow, Facundo and his brother José purchased a Santiago de Cuba distillery on October 16, 1862, which housed a still made of copper and cast iron. The final product was the first clear, light-bodied and mixable "white" rum in the world. Once Facundo achieved the perfect balance of flavors by marrying the two distillates together, he purposefully aged the rum in white oak barrels to develop subtle flavors and characteristics while mellowing out those that were unwanted. Facundo then created two separate distillates that he could blend together, balancing a variety of flavors: Aguardiente (a robust, flavorful distillate) and Redestillado (a refined, delicate distillate). After experimenting with several techniques for close to ten years, Facundo pioneered charcoal rum filtration, which removed impurities from his rum. This yeast gives Bacardí rum its flavour profile. Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast harvested from local sugar cane still used in Bacardí production today. At the time, rum was cheaply made and not considered a refined drink, and rarely sold in upmarket taverns or purchased by the growing emerging middle class on the island. History Early history įacundo Bacardí Massó, a Spanish wine merchant, was born in Sitges, Catalonia, Spain, on October 16, 1814, and emigrated to Santiago, Cuba, in 1830. īacardi Limited is headquartered in Hamilton, Bermuda, and has a board of directors led by the original founder's great-great grandson, Facundo L. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited. Founded in Cuba in 1862 and family-owned for seven generations, Bacardi Limited employs more than 8,000 people with sales in approximately 170 countries. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. The " Cathedral of Rum" at the Bacardi distillery in Cataño, Puerto Rico, near San Juanīacardi Limited ( / b ə ˈ k ɑːr d i/ Catalan: ) is one of the largest privately held, family-owned spirits companies in the world.
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